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Sports fans are the most obvious target audience for sports marketing. The interest in basketball is highest in indonesia, the philippines and. By aligning your marketing strategy with a. marketing strategies in the nba: basketball is even more popular amongst the younger target group. sports fans constitute a vast, global audience with an intense loyalty and passion for their favorite sports and athletes. Successful marketing strategies can take a sports team to the next. sport organizations with international profiles (e.g. the survey results show that the majority of sport consumers are from parramatta and that they are male, between the ages of 18 and. They are already interested in.
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